Camille McDaniel 

EDUCATION

Boston University College of Communication, Boston, MA

Bachelor of Science in Communication, Summa Cum Laude, May 2019

EXPERIENCE

June 2020 - Present ButcherBox, (Remote)

Copywriter (Oct. 2021-Present)

●    Write and edit compelling, cohesive, and engaging content across channels, including email, web, paid ads, direct mail, podcast, video, and others

●    Further develop and maintain brand voice and tone. Work cross-functionally with stakeholders to implement brand narratives and branded copy in their channels

●  Collaborate with Head of Marketing Strategy and Operations in developing quarterly copy strategy that aligns with yearly

company goals

●    Collaborate with design, photo, and video teams in pitching and developing brand campaign

●    Collaborate with Product and Member Experience teams to write UX copy

●    Ensure legally sound claims are used in all external materials. Proofread copy and provide QA support for channel owners

●   Manage and collaborate with copywriting contractors

junior copywriter (June 2020-Oct. 2021)

●    Wrote compelling and engaging content across channels, including member email, social media, blog, and help center

●  Assisted senior copywriter in writing content for product launches and promos

●    Built and maintained library of evergreen direct response headlines and copy

●    Led and executed on competitor messaging analysis

●    Served as a member of the company’s inaugural DEI committee. Helped inform company-wide DEI initiatives and goals

Sept. 2019 - April 2020 Acadia Center, Boston, MA

Public Engagement and Communications Associate

●    Developed and executed an organizational strategic communications plan

●    Planned and executed public engagement strategies for state and program initiative work

●    Planned and executed digital media strategies informed by Google Analytics and social analytics tracking

●    Supported staff in adopting storytelling practices that centered equity issues

●    Collaborated with state and initiative leads in cultivating press relationships, drafting press releases, op-eds, and letter to editors

●    Managed the organization’s website refresh

●    Project-managed, wrote, and edited external marketing materials including monthly newsletters, blog and social posts,

web content, annual reports, and appeal letters.

June 2019 -  Aug. 2019   Hill Holliday, Boston, MA

Copywriter for Program 35

●    Wrote copy for print, online, OOH, digital media, social, radio, and videos for web for Bank of America and Party City

●    Collaborated with senior creatives on assets for new business pitches

●    Collaborated with a team of undergraduate interns to execute and win a new business pitch for Shake Shack

Jan. 2019 -  June 2019  All In Energy, Boston, MA

Community Outreach Coordinator Intern – Digital and Direct Marketing

●    Maintained website and social media accounts

●    Executed a digital advertising pilot by creating and evaluating paid media

●    Secured earned media through building relationships with local media

●    Established marketing and community outreach best practices through data analysis

●    Wrote and edited digital and direct marketing content

●    Copyedited grant and funder materials

●    Educated residents in the field on state sponsored energy efficiency programs

SKILLS

Graphic and Web Design: Adobe Suite, Procreate, Squarespace, WordPress, Wix, Weebly

Communications and Analytics: Klaviyo, Constant Contact, Google Analytics, Google Adwords, Hootsuite

Languages: Advanced French